Product Management

What is the course like?

How can we bring products to market that customers love in a way that is more expedient and more efficient?

This is the role of the product manager. In this course you will learn how to oversee the product lifecycle and create and advance the product strategy – carefully balancing concerns between market conditions, business strategy, and tactical delivery. In doing so you’ll learn how to embrace the needs of all three to add value to your organisation, your stakeholders, and most importantly, your customer.  

Through this course, you will build an understanding of the product lifecycle and how to manage the product through its phases. You will learn how to bring the customer voice, competitive analysis, market trends and other knowledge into the organisation to drive better business decisions. You will gain new techniques for communicating your product vision and roadmap as well as a toolkit to deliver better products.

You’ll learn

During this course you’ll learn how to:

• Analysing a product across the adoption curve and the product lifecycle
• Describing how a product can be positioned to meet market, customer, and organisational needs
• Preparing a validating a product strategy
• Building an outcome-oriented product roadmap
• Building a low-fidelity prototype and how to collect and respond to feedback
• How to write a hypothesis and how to run and measure experiments
• How team composition changes as the product changes, scales, and moves through the product lifecycle

Great for

• Product Managers who want to build their skills around the strategic direction of products and services that will meet their customers’ needs
• Product Owners, Directors of Product, Business Owners and senior leaders who want to increase their understanding of leadership in the product space
• Anyone interested in developing product delivery and strategy skills to understand customers better and deliver winning products that align with your organisations purpose 

You’ll gain

This is an ICAgile accredited course: ICAgile Certified Professional – Product Management (ICP-PDM) is granted on the successful completion of this course.  This certification is part of the ICAgile Product Management Track along with our Agile Product Ownership course.

This course will contribute 14 PMI® professional development units (PDUs) towards your chosen certification (7 Ways of Working, 0 Power Skills and 7 Business Accumen).